Our story
Protein soda. Yeah, we know how it sounds.
But crack one open and it suddenly makes sense.
Why we started
We all need more protein. Getting it isn’t always fun.
So we put real function in a format people actually reach for: a cold, carbonated, genuinely good soda. Bold flavor, real carbonation, 10g of protein, zero sugar.
No more
- Chalky aftertaste
- Shaker bottles
- Compromises
The founders
The founding five.
An actor, a beverage veteran, two creative forces, and a fitness powerhouse. Sounds like an unlikely recipe. Turns out, it works.
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Matthew Postlethwaite
Co-founder
Actor, wellness entrepreneur, and the guy who asked a pretty simple question: Why does getting more protein have to be so complicated? Inspired by a family member’s experience, he set out to create a better way to get the good stuff without compromising on flavor.
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Jeff Church
Co-founder
Nine-time founder, co-founder of Suja Juice, and beverage industry veteran who knows what it takes to turn a fridge-worthy idea into a shelf staple. This time, he’s proving that protein and soda make great company.
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Jessica Biel
Co-founder
Emmy-nominated actress, producer, entrepreneur, and mom of two who knows better choices shouldn’t feel like homework. She’s not here for a cameo. She’s in the flavor lab, on the branding, and making sure every can earns its spot in her fridge.
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Justin Timberlake
Co-founder
Grammy and Emmy Award-winning artist, actor, and certified soda lover. He knows a hit when he sees one and a good soda when he tastes one. Now, he’s using his creative instincts to bring soda back in a whole new way.
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Joey Gonzalez
Co-founder
Executive Chairman of Barry’s and a guy who understands a thing or two about scaling businesses, building communities, and shaping fitness culture. From the studio to the fridge, he’s focused on creating something people want to be a part of.
Together, they’re making protein the easiest part of your day.
Read the announcementThe next evolution of soda
Protein soda sounds like it shouldn’t work.
So we spent over 1,000 hours on research and formulation to make sure it does. 10g of clear whey isolate. Zero sugar. Real carbonation. Because if the flavor isn’t right, none of it matters.
