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Justin Timberlake, Jessica Biel and Joey Gonzalez join PRODA as co-founders.
They join Matthew Postlethwaite and Jeff Church, who founded PRODA to make protein as easy as cracking open a soda.
Read the announcement in Forbes
Featured coverage
- Justin Timberlake and Jessica Biel Jump in on Protein Craze in First Joint Business VentureBy Chris GardnerRead the story
- Justin Timberlake and Jessica Biel Joined a Protein Soda Startup. Now Comes the Hard PartBy Amaya NicholeRead the story
- Justin Timberlake co-founds PRODA brand taking on Coca-Cola and PepsiBy Fernanda Tronco and Celine ProviniAlso on Yahoo Finance and AOLRead the story
More coverage
- Justin Timberlake & Jessica Biel’s First Joint Business Venture Is Not What Anyone Expected
- PRODA Brings On Justin Timberlake, Jessica Biel As Co-Founders
- Justin Timberlake, Jessica Biel enter protein soda market
- Proda sees “compelling” opportunity for protein in functional drinks
- Justin Timberlake, Jessica Biel join PRODA soda brand
- Justin Timberlake and Jessica Biel Join Proda Beverages as Co-Founders
- Timberlake, Biel Join Protein Soda Brand Proda As Co-Founders
- MassLiveCelebrity power couple jumps into trending protein soft drink market
- Justin Timberlake and Jessica Biel Join Protein Soda Company in First Joint Business Venture
- Justin Timberlake & Jessica Biel Join Proda As Co-Founders
- Justin Timberlake, Jessica Biel Now Get a Say in PRODA’s New Flavors
- Justin Timberlake and Jessica Biel join PRODA, the No. 1 fastest-turning protein soda brand, as co-founders
- Justin Timberlake and Jessica Biel Join Protein Soda Brand PRODA as Co-Founders
Justin Timberlake and Jessica Biel Join PRODA- This Week in CPGGauge Capital Bets on Self-Tanning, PRODA Adds Celeb Founders
- Wholesome GoodsThe Farmer’s Dog x Molly Baz & PRODA Brings On Justin Timberlake, Jessica Biel
Press releaseJustin Timberlake and Jessica Biel Join PRODA, the #1 Fastest-Turning Protein Soda Brand, as Co-Founders
Press releaseJustin Timberlake and Jessica Biel Join PRODA, the #1 Fastest-Turning Protein Soda Brand, as Co-Founders
Press releaseJustin Timberlake and Jessica Biel Join PRODA as Co-Founders
Press release
Press release
Press release“We believe you shouldn’t have to choose between what tastes good and what’s good for you.”
The founders
Five co-founders.
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Matthew Postlethwaite
Actor and wellness entrepreneur
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Jeff Church
Nine-time founder, co-founder of Suja Juice
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Jessica Biel
Emmy-nominated actress, producer and entrepreneur
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Justin Timberlake
Grammy and Emmy Award-winning artist and actor
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Joey Gonzalez
Executive Chairman of Barry’s
Media inquiries
Let's talk.
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Press kit
Logos, photos and the announcement.
For editorial use. For founder headshots or anything else, email press@drinkproda.com or Autumn Communications.
The announcement
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Announcement graphic
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October 13, 2026Press releasePR Newswire
The press release
Product
At a glance
PRODA, in brief.
- What
- Protein soda. Tastes like soda, works like protein: 10g of whey protein isolate and zero sugar in every can.
- Flavors
- Classic Orange, Cherry Lime, Strawberry Lemonade, Lemon Lime, Golden Apple, Root Beer and Shirley Temple.
- Founders
- Matthew Postlethwaite, Jeff Church, Justin Timberlake, Jessica Biel and Joey Gonzalez.
- Where
- Stocked at every Sprouts location nationwide, on Amazon and at drinkproda.com.
- Company
- Better Soda, Inc. d/b/a PRODA, Los Angeles, California.